TERMS & CONDITIONS

1. About The House

These Terms & Conditions apply to all offers, purchases, applications, agreements and services provided by Gerjanne Bijker, trading as The Equestrian Brand House, established at Streek 130, 8463NE Rotsterhaule, registered with the Dutch Chamber of Commerce under number 83563474 and VAT number NL003839150B93.

The Equestrian Brand House will be referred to in these Terms as “The House”, “we”, “us” or “our”.

The person or organisation purchasing or entering an offer will be referred to as “the Client”, “you” or “your”.

Questions about these Terms may be sent to hello@equestrianbrandhouse.com.

2. Application of these Terms

These Terms apply to all offers and engagements provided by The House, including:

The House Notes;
The Brand World Edit;
The Iconic Atelier;
The House Residency;
private strategy sessions;
digital products, workbooks and resources;
any bespoke or future engagement offered by The House.

Any departure from these Terms is valid only when agreed by us in writing.

By purchasing an offer, accepting a proposal, paying an invoice, submitting an accepted application or confirming your place, you agree to these Terms.

Where a separate proposal, agreement or order confirmation has been provided, that document forms part of the agreement. If there is a conflict, the individually agreed proposal or agreement takes precedence.

3. Business use

The House works primarily with equestrian founders, professionals and businesses.

By purchasing or entering a paid engagement, you confirm that you are acting predominantly for purposes connected to your trade, business, craft or profession unless explicitly agreed otherwise in writing.

If you qualify as a consumer under applicable law, any mandatory consumer rights remain unaffected.

4. Applications and admission

Submitting an application or Residency Request does not create an agreement and does not guarantee admission.

All private engagements are curated. We may accept or decline an application at our discretion and are not required to provide a reason.

An agreement begins only when:

we have confirmed your place in writing;
you have accepted the applicable proposal or agreement; and
the first or full payment has been received, unless otherwise agreed.

Any private invitation is personal and may not be transferred to another person or business without our written permission.

5. Scope of the engagement

The exact content, duration, format and investment of an engagement are described on the relevant sales page, proposal, invoice or private agreement.

The House provides strategic counsel, positioning, narrative development, brand direction, commercial guidance and related intellectual services.

Unless explicitly stated otherwise, an engagement does not include:

graphic design or full visual identity development;
photography or videography;
copywriting of complete websites or campaigns;
website development;
advertising management;
social media management;
legal, tax, financial or accounting advice;
implementation by third-party specialists;
guaranteed availability outside the agreed communication channels.

Additional work outside the agreed scope requires a separate written agreement and may be charged separately.

6. Our role and standard of service

We will perform the engagement with professional care, strategic attention and reasonable skill.

Our work constitutes an obligation of effort, not an obligation to achieve a specific result.

We do not guarantee:

revenue, profit or business growth;
a particular number of clients, sales or leads;
press, partnerships or market recognition;
social media growth or engagement;
the commercial performance of an offer, campaign or launch;
that a strategy will produce identical results for every Client;
that third parties will respond to your brand in a particular way.

Results depend on many factors outside our control, including your decisions, implementation, consistency, market, pricing, offer quality, existing reputation, resources and external circumstances.

You remain solely responsible for all business decisions and for deciding whether and how our strategic recommendations are implemented.

7. Client responsibilities

You agree to:

provide complete, accurate and timely information;
attend scheduled sessions and arrive prepared;
provide feedback, approvals and materials within the agreed timeframes;
participate honestly and constructively;
make the decisions required to move the engagement forward;
complete agreed actions where these are necessary for progress;
ensure that information and materials supplied to us may lawfully be used;
independently verify legal, financial, technical or regulatory matters with an appropriate specialist;
treat The House, its contractors and other Clients respectfully.

Delays in providing information, feedback or approvals may affect the timeline and outcome. Such delays do not automatically extend the engagement or entitle you to a refund.

8. Fees and payment

All prices are stated in euros and exclude VAT unless expressly stated otherwise.

Payments must be made according to the schedule stated on the sales page, invoice, proposal or agreement.

When a payment plan is offered, it is a facility for paying the full agreed investment in instalments. It is not a monthly subscription and does not allow you to cancel the remaining payments partway through the engagement.

By selecting a payment plan, you commit to paying the entire agreed investment.

You may not suspend, reverse or withhold payment because:

you choose not to use the offer;
you miss or decline a session;
you change your mind;
your circumstances change;
you do not implement the strategy;
you do not achieve the result you hoped for.

Any concerns about the service must first be submitted to us in writing and do not independently suspend the payment obligation.

9. Late or failed payments

Invoices must be paid by the due date.

If a payment is late or fails, we may:

pause access to digital materials;
postpone or cancel scheduled sessions;
suspend feedback and communication;
pause all work;
withhold deliverables;
terminate the engagement in the event of continued non-payment;
charge statutory interest and reasonable collection costs where permitted by law.

Suspension caused by non-payment does not extend the original engagement period unless we agree otherwise in writing.

The Client remains responsible for all outstanding instalments and reasonable costs incurred in recovering payment.

10. Refund and cancellation policy

Because our private engagements reserve limited capacity and require significant preparation, strategic attention and advance planning, all payments are non-refundable and all agreed payment obligations remain due once your place has been confirmed.

This includes situations where:

you change your mind;
you no longer have sufficient time;
your business or personal circumstances change;
you decide not to participate;
you fail to attend sessions;
you do not complete the work;
you choose not to implement the strategy;
you do not achieve a particular result;
you no longer wish to continue.

Digital products are non-refundable once access has been provided or delivery has begun, except where mandatory law provides otherwise.

Nothing in this clause excludes any statutory rights that cannot legally be excluded.

11. Digital content and right of withdrawal

Where the Client is legally considered a consumer, a statutory fourteen-day right of withdrawal may apply to an online purchase.

For digital content supplied immediately, access will only begin after the Client has expressly:

requested immediate delivery during the withdrawal period;
consented to the performance beginning immediately; and
acknowledged that the statutory right of withdrawal is lost once delivery begins, to the extent permitted by law.

This consent and acknowledgement must be confirmed at checkout and may also be confirmed by email or another durable medium.

Where mandatory consumer law grants a right of withdrawal, these Terms do not restrict that right.

12. Commencement of services during a withdrawal period

Where a Client legally qualifies as a consumer and requests that a service begins during an applicable withdrawal period, the Client expressly requests early performance.

If the Client lawfully withdraws before the service has been fully performed, the Client may be required to pay a proportionate amount for the work already carried out, to the extent permitted by law.

The right of withdrawal may be lost after the service has been fully performed where the Client expressly consented to early performance and acknowledged the loss of that right, as required by law.

13. Sessions, rescheduling and non-attendance

Sessions must be scheduled within the applicable engagement period.

A session may be rescheduled with at least 48 hours’ written notice, subject to availability.

When less than 48 hours’ notice is provided, or when you fail to attend, the session may be treated as used and will not be refunded or automatically replaced.

Arriving late does not extend the scheduled end time.

If we need to reschedule a session, we will offer a reasonable alternative. Rescheduling by us does not entitle you to a refund.

Unused sessions expire at the end of the engagement unless otherwise agreed in writing.

14. Engagement timelines and pauses

The Iconic Atelier and The House Residency are provided within the period stated in the relevant agreement.

An engagement is not automatically paused or extended because of:

holidays;
illness;
workload;
delayed responses;
changes within your business;
failure to schedule or attend sessions;
a lack of implementation.

We may approve a pause or extension in exceptional circumstances, but this is entirely at our discretion and must be confirmed in writing.

15. Communication and access

Communication between sessions is provided only where included in the purchased engagement.

Any written or voice-note access:

is intended for focused strategic questions;
is not an emergency or on-demand service;
is available within reasonable business hours;
does not guarantee an immediate response;
may be subject to boundaries communicated at the start of the engagement.

We aim to respond within a reasonable timeframe, taking weekends, public holidays, travel and existing commitments into account.

Abusive, excessive, inappropriate or boundary-violating communication may result in access being limited or the engagement being terminated.

16. Intellectual property

All frameworks, methods, concepts, training materials, questions, exercises, documents, templates, workbooks, recordings and resources created by or belonging to The House remain our intellectual property.

This includes, without limitation:

The Iconic Brand Method™;
The House Diagnostic;
The Brand World Edit;
The Iconic Brand Blueprint;
our strategic models, language, processes and methodologies.

Purchasing an offer does not transfer ownership of this intellectual property.

After full payment, you receive a personal, non-exclusive, non-transferable licence to use the final strategic deliverables created specifically for your own business.

You may not, without prior written permission:

copy, reproduce or distribute our materials;
share login details or paid resources;
resell, sublicense or publish our work;
teach or package our methods as your own;
provide our materials to another consultant, coach or business for reuse;
remove our ownership notices;
upload confidential frameworks or paid materials to publicly accessible or shared artificial-intelligence systems;
use our intellectual property to create a competing product, programme or service.

Your pre-existing intellectual property remains yours. You confirm that any materials you supply do not infringe the rights of another party.

17. Recordings

Sessions may only be recorded with the knowledge and consent of everyone present.

Where a recording is provided, it is for your internal business use only and may not be shared, published, sold or distributed.

We are not responsible for retaining recordings indefinitely. You are responsible for downloading and safely storing any recording made available to you.

18. Confidentiality

Both parties agree to treat confidential business, strategic, commercial and personal information with reasonable care.

We will not knowingly disclose your confidential information except:

where necessary to perform the engagement;
to trusted contractors or service providers who are bound by confidentiality;
where required by law;
where the information is already public through no breach by us;
where you have given permission.

You agree to protect the confidential frameworks, materials, commercial information and processes belonging to The House.

Confidentiality obligations continue after the engagement ends.

19. Portfolio, testimonials and case studies

We will not publish confidential details about your business without permission.

We may request permission to use:

your name or brand name;
a testimonial;
selected results;
approved images or project excerpts;
a description of the work completed.

Participation is voluntary. Nothing will be published as a case study without your prior approval.

20. Third-party services

We may recommend designers, photographers, developers, copywriters, advertising specialists or other third parties.

Unless expressly agreed otherwise:

these parties are independent;
you enter into a separate agreement with them;
their fees are not included in our engagement;
we are not responsible for their availability, conduct, work, deadlines or results.

A recommendation does not constitute a guarantee.

21. Availability of digital products

We aim to keep digital products and online environments reasonably accessible. Continuous and uninterrupted access cannot be guaranteed.

Access may temporarily be unavailable due to maintenance, updates, technical failures, platform changes or circumstances outside our control.

We may update, improve or replace parts of a digital product where this does not materially reduce the core value purchased.

Where a third-party platform is discontinued, we may provide the materials through a reasonable alternative format.

22. The House Notes and free content

The House Notes and other complimentary content are provided for general inspiration and educational purposes.

They do not constitute personalised strategic, legal, financial or professional advice.

We may change, pause or discontinue free content at any time. Access to complimentary content does not create an ongoing obligation to provide specific materials or communication.

23. Termination by The House

We may suspend or terminate an engagement where the Client:

fails to make payment;
materially breaches these Terms;
misuses or distributes our intellectual property;
provides false or misleading information;
behaves abusively or unlawfully;
repeatedly disregards agreed boundaries;
creates a situation in which continued collaboration can no longer reasonably be expected.

Where termination results from a material breach by the Client, payments already made will not be refunded and outstanding amounts remain payable to the extent permitted by law.

Termination does not affect rights, payment obligations or confidentiality and intellectual-property provisions that arose before termination.

24. Termination by the Client

A Client may choose to stop participating at any time by notifying us in writing.

Stopping participation does not constitute cancellation of the financial commitment. Payments already made remain non-refundable and any outstanding instalments remain due, subject to mandatory law and any written agreement stating otherwise.

25. Force majeure

Neither party is liable for delay or failure caused by circumstances beyond reasonable control, including serious illness, bereavement, government measures, war, civil unrest, natural disaster, power or internet failure, cyber incidents, platform outages or failures by essential suppliers.

Where possible, affected work or sessions will be rescheduled.

If performance becomes permanently impossible, the parties will consult about a reasonable solution, taking into account work already performed and capacity already reserved.

26. Liability

To the fullest extent permitted by law, The House is not liable for:

indirect or consequential loss;
loss of revenue, profit, savings, opportunity, reputation or data;
decisions made by the Client;
unsuccessful implementation;
acts or omissions of third parties;
claims made by the Client’s customers or partners;
loss resulting from incomplete or inaccurate information supplied by the Client.

Any total liability arising from an engagement is limited to the amount actually paid by the Client for the specific offer giving rise to the claim.

Nothing in these Terms excludes liability where exclusion or limitation is not legally permitted, including liability resulting from intentional misconduct or deliberate recklessness by The House.

The Client must notify us in writing of a potential claim as soon as reasonably possible and provide sufficient information for us to investigate and, where possible, remedy the matter.

27. Indemnity

To the extent permitted by law, the Client indemnifies The House against third-party claims arising from:

materials or claims supplied by the Client;
the Client’s products, services or business practices;
unlawful or misleading use of the strategy;
infringement of third-party intellectual-property rights by materials supplied by the Client;
implementation that materially departs from our advice.

This clause does not apply where the claim was caused by intentional misconduct or deliberate recklessness by The House.

28. Complaints

If you are dissatisfied, you must contact us at hello@equestrianbrandhouse.com as soon as possible and provide:

a clear description of the concern;
relevant dates and documents;
the resolution you are seeking.

We will review the complaint and aim to respond within fourteen business days.

Submitting a complaint does not automatically suspend payment obligations.

The parties agree to make a reasonable attempt to resolve a dispute directly before commencing formal proceedings.

29. Personal data

We process personal data in accordance with our separate Privacy Policy.

The Privacy Policy explains what information we collect, why we collect it, how long it is retained, which service providers may receive it and what rights individuals have.

By submitting information, you confirm that it is accurate and that you are authorised to provide it.

30. Changes to these Terms

We may update these Terms from time to time.

The version accepted when an agreement is formed continues to govern that agreement unless:

the parties agree otherwise;
a change is required by law;
the change is reasonably necessary and does not materially disadvantage the Client.

The current version will be published on our website with its effective date.

31. Severability

If any provision of these Terms is found to be invalid, unenforceable or unlawful, the remaining provisions remain in effect.

The invalid provision will, where possible, be replaced by a valid provision that most closely reflects its original purpose.

32. No waiver

If we do not immediately enforce a right under these Terms, this does not mean that we waive that right.

Any waiver must be confirmed in writing.

33. Governing law and jurisdiction

These Terms and all agreements with The House are governed by Dutch law.

The parties will first attempt to resolve any dispute in good faith.

If a dispute cannot be resolved, it will be submitted to the competent court in the Netherlands in the district where The House is established, unless mandatory law requires another court to have jurisdiction.

34. Contact

Gerjanne Bijker
Trading as The Equestrian Brand House
Streek 130, 8463NE Rotsterhaule
Chamber of Commerce: 83563474
VAT: NL003839150B93
Email: hello@equestrianbrandhouse.com

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